In today's work environment, in particular design intensive positions, it is becoming increasingly competitive.

As an interactive designer, it is not only important to have skills, it is imperative that one understand the importance of being able to help businesses establish or strengthen their identities.

On a quest to increase his exposure as a potential employee, Brion has taken on his most challenging project to date. However, this is not your typical client though. In fact this project does not involve a client at all. The project has been eloquently dubbed as "Brion Keith Mills: Anatomy of a Brand".

Brion has figured that if he could some how successfully brand himself, the end result (or reward in this case), would be equal to the value businesses receive when good branding identity concepts are applied.

As with many case studies, this will be on-going. Carefully planning milestones, analyzing the work of other designers, researching what companies are looking for in a designer and diligently working towards establishing himself as "the designer to have",