Nanotech
Fuel
Corporation
Background
Nanotech
Fuel
Corporation,
known
for
conducting
extensive
studies
on
internal
engine
combustion,
needed
assistance
to
help
them
bridge
a
12-month
gap
between
product
announcement
and
availability
of
the
newly
designed
n-TEK™
fuel
"Reformulator"
that
addresses
national
and
global
environmental
standards
being
developed.
Project
Overview
Nanotech
Fuel
Corporation
planned
to
announce
its
n-TEK™.
Although
the
product
was
available
only
in
prototype,
Nanotech
Fuel
Corporation
wanted
to
build
excitement
around
the
new
product
line
and
generate
a
dialogue
with
potential
customers
during
the
months
leading
up
to
the
release.
Business
Need
The
Web
site
was
launched
prior
to
its
release
to
the
international
community
to
entice
people
to
use
n-TEK™.
Later,
the
Web
site
expanded
to
include
more
information
such
as
testing
results
and
product
updates.
Results
The
NFC
web
site
created
an
enthusiastic
initial
buzz.
Many
prospects
visited
the
Web
site
to
receive
more
information
and
pre-orders
for
n-TEK™
began
coming
in
at
a
steady
pace.
Personal
Tasks
Lead
Designer
-
Managed
project
from
concept
to
completion.
Designed
user
interface
and
information
architecture,
HTML,
Flash
and
CSS.
